Marketing Playbooks

Company-wide marketing procedures. Like the dev playbooks, these pages live natively in the wiki — this is the source of truth. Ingested from agency/docs/ on 2026-07-07.

Playbook	Purpose
Cold Email Outreach	Deliverability standards, personalization, 8-day cadence, launch checklist
Instantly.ai Campaign Setup	Lead import, finalized templates, warmup and sending limits, KPI thresholds
gog CLI Email Setup	OAuth credentials for sending Gmail from the terminal
Instagram Autoposting	Graph API credentials and storage pattern for automated posts
Service Menu	Client-facing checklist of website + marketing services (Korean)

Reusable marketing angles live in Patterns (see Marketing Hooks).

What stays out of the wiki: campaign artifacts (agency/promotions/ — leads CSVs, outreach drafts, flyers) and brand assets (agency/brand/). Those are working files, not transferable knowledge.